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Outsourcing of Sales and Marketing Functions Expected to Grow 15 Percent Over the Next Three Years: Study
WASHINGTON -- According to a study released at the recent Grocery Manufacturers Association (GMA) Merchandising, Sales and Marketing Conference, outsourcing of sales and marketing functions among CPG manufacturers is estimated to grow 15 percent per year between 2005 and 2008. This growth will be driven by expected shifts from CPG direct sales to agencies, and growth of representation in new product categories, such as naturals and organics, and retail channels. The study further assigns a quantitative value to the current level of outsourcing at $4.2 billion in annual cost savings. -
Tivo and IRI Launch TV Ad Research Services
ALVISO, Calif. and CHICAGO - TiVo Inc. and market research firm Information Resources, Inc. (IRI), yesterday launched the IRI TiVo Consumer Insights Suite, to provide advertisers, brand marketers, and retailers with the ability to understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo DVR households.