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Trade Promotion

  • Nielsen Teams With EUREKA! Ranch to Expand New Product Consulting

    NEW YORK -- The Nielsen Company said yesterday that BASES, its forecasting and consulting service for new products, and Newtown, Ohio-based Eureka! Ranch Technology, Ltd., a consulting firm specializing in new product innovation, would join forces to offer clients an integrated approach to identifying, developing, and optimizing new products.
  • Nielsen Teams With EUREKA! Ranch to Expand New Product Consulting

    NEW YORK -- The Nielsen Company said yesterday that BASES, its forecasting and consulting service for new products, and Newtown, Ohio-based Eureka! Ranch Technology, Ltd., a consulting firm specializing in new product innovation, would join forces to offer clients an integrated approach to identifying, developing, and optimizing new products.
  • Bristol Farm Has Shortest Wait Time: Study

    CARSON, Calif. -- Upscale grocer Bristol Farm here had the shortest wait time at the checkout among grocers in a study conducted by the Mystery Shopping Providers Association, with customers waiting just 1:06 minutes on average.
  • Trading Partner Collaboration Key to Retailer Success: Study

    CHICAGO - Most retailers view collaboration with their trading partners as key to the success of their businesses, according to a joint survey released yesterday from global strategy and technology consulting firm Booz Allen Hamilton.
  • Supply Chain Concerns Follow Slower Retail Sales, Experts Suggest

    OWINGS MILLS, Md. -- As a "gathering storm" of economic pressures continues to negatively impact the nation's economy and slow consumer spending, it could cause a serious ripple effect on the manufacturing supply chain, according to research and analysis from leading accounts receivable insurer Euler Hermes ACI.
  • Retailers Say They're Ready for Change to Trade Spending: Cannondale Study

    WILTON, Conn. -- When it comes to trade-spending practices, it seems vendors are from Venus and retailers are from Mars, and that leaves consumers nowhere, according to new research from Cannondale Associates, Inc. here.
  • Bargain Hunters Have Little Impact on Grocery Retail Profits: Study

    NEW HAVEN, Conn. -- Extreme-price grocery shoppers, or those who contribute negative gross margins to a retailer, account for a very small share of the market and don't have a significant adverse effects on retail profits, concluded a study by researchers at the Yale School of Management and SUNY Buffalo.
  • FEATURE: Wake-up Call: Unintended consequences

    Too much time reading spreadsheets -- and not enough on the floor -- can skew a retailer's perception of what shoppers really want.
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