Trade Promotion

FEATURE: Trade promo lowdown

The latest ACNielsen study on trade promotion practices shows both retailers and manufacturers increasingly unhappy with spending and results.
Study: Shoppers See Organic Foods as Healthier, But Are Confused About GM Foods

WASHINGTON - More than 60 percent of American shoppers believe that organic foods are better for their health, but many of them remain confused about genetically modified foods, according to a new study released by FMI and Prevention magazine.
Kroger Labor Productivity And Financial Competitiveness Benchmarks Published

November 20, 2002 -- SAN DIEGO, CA -- ICON Group International Ltd. today released two comprehensive studies on labor productivity and vertical gap analysis benchmarks for The Kroger Co.
FEATURE: The Age of Real Revenue

Retail sales and marketing practices are being irrevocably changed by new accounting rules. Here's a scorecard for the new game.
FTC Denies Bid for Guidance on Slotting Fees

WASHINGTON - Accepting a staff recommendation made more than a year ago, the Federal Trade Commission has unanimously denied a request by three trade associations that it issue guidelines on slotting allowances.
Florida Citrus Leaders Voice Concern on U.S. Trade Deal

Citrus industry leaders told U.S. Secretary of Agriculture Ann Veneman onWednesday they are worried U.S negotiators willtreat the industry like a sacrificial lamb in worldtrade negotiations.

Coca-Cola Offers to Pay Up to $21.1M to Burger King Over Allegations of Rigged Marketing Test