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  • Kroger Most Active Retail Banner in Co-marketing Promos: White Paper

    ALBANY, N.Y. -- Kroger led all retail banners last year in frequency and page participation of co-marketing promotions with CPG companies, according to a new white paper from marketing information company Marx Promotion Intelligence/TNS Media Intelligence.

  • PMA Study Finds Kids Eat Most Produce at Snack Time

    Newark, Del. -- The majority of children across four demographic groups consume most of their fresh fruits and vegetables as snacks, according to results from a new Produce Marketing Association (PMA) consumer survey.

  • Authors of Study Defending Slotting Respond to Critics; PG Poll Launched on Slotting

    The authors of the study, "Are Slotting Allowances Efficiency--Enhancing or Anti-Competitive?", K. Sudhir of Yale and Vithala Rao of Cornell, responded to critics' remarks cited in yesterday's online news story, "Study Defending Slotting Draws Fire."

  • Study Defending Slotting Draws Fire

    Progressive Grocer's online news story last Thursday, "Slotting Fees Defended in Yale/Cornell Study," quickly elicited strong responses from a number of industry members, who criticized the conclusions of the report.

  • Study Defending Slotting Draws Fire

    Progressive Grocer's online news story last Thursday, "Slotting Fees Defended in Yale/Cornell Study," quickly elicited strong responses from a number of industry members, who criticized the conclusions of the report.

  • Slotting Fees Defended in Yale/Cornell Study

    NEW HAVEN, Conn. -- For years, retailers, manufacturers, and regulators have debated the impacts of the controversial practice of slotting allowances -- the fees manufacturers pay to retailers in exchange for shelf space to stock new products in warehouses and stores -- with little consensus. Now, a pair of academics has come down on the side of slotting.

  • Slotting Fees Defended in Yale/Cornell Study

    NEW HAVEN, Conn. -- For years, retailers, manufacturers, and regulators have debated the impacts of the controversial practice of slotting allowances -- the fees manufacturers pay to retailers in exchange for shelf space to stock new products in warehouses and stores -- with little consensus. Now, a pair of academics has come down on the side of slotting.

  • Mass Connections Study Highlights In-Store Event Success

    CERRITOS, Calif. -- Mass Connection, a leading retail marketing services and consumer related promotions organization, unveiled results of an industry study examining the effectiveness of in-store events -- through sampling, demonstrations, and retail entertainment -- and their impact on the retail marketplace.
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