Super Bowl & Football

As major autumn and winter professional sports events beckon, the Hass Avocado Board (HAB) has rolled out a game day entertaining marketing campaign encouraging consumers to further incorporate Hass avocados into their game day entertaining.

Football season is off and running, and in the countdown to its culminating event, the Super Bowl -- scheduled to take place Feb. 7, 2010, in Miami’s Land Shark Stadium -- a spate of football-related promotions has charged into the grocery aisle. The Beef Checkoff has teamed up once more with center store stalwarts Kraft A.1 and Anheuser-Busch’s Budweiser on an August/September tailgating promotion including money-saving in-store tearpad coupons featuring steak and burger recipes, and a September Sutter Home promotion offering $1 off beef when shoppers buy the wine.

With fall comes football, and more center store categories than ever -- even some of Procter & Gamble’s nonfood divisions -- are cashing in on the excitement generated by the upcoming Super Bowl with high-powered promotions offering money-saving coupons, recipes, health tips, trips to see the Big Game and even, in the case of Frito-Lay brand Doritos’ consumer-created ad contest, which gives winning entries exposure during the telecast of the event, fame and fortune. Meanwhile, retailers like Roundy’s are coming up with such innovative football-themed initiatives as a cereal to mark the Green Bay Packers’ 90th anniversary.

Football season is off and running, and in the countdown to its culminating event, the Super Bowl -- scheduled to take place Feb. 7, 2010, in Miami’s Land Shark Stadium -- a spate of football-related promotions has charged into the grocery aisle.

Nashville now ranks as the manliest city in America, according to Mars Snackfood US' "America's Manliest Cities" study, which was commissioned by the company's COMBOS Brand in partnership with Bert Sperling, the research expert behind the popular "Best Places to Live" studies.

The H. J. Heinz Co. is topping off its hometown Pittsburgh Steelers’ sixth Super Bowl win by offering a commemorative six-pack of Heinz Ketchup.

Shoppers can now assemble a Super Bowl menu for under $50, and save up to $100 on select HDTVs.

The big game is among the most important purchasing days of the entire year for these products.