Super Bowl & Football

Compelling merchandising and aggressive promotion at retail are helping put meat, produce, deli, and bakery in a great field position for Super Bowl food feasts.

CHICAGO - Participating IGA retailers across the country are gearing up for a tailgate-themed in-store marketing event designed to generate foot traffic in IGA stores during football season.

CHICAGO - Participating IGA retailers across the country are gearing up for a tailgate-themed in-store marketing event designed to generate foot traffic in IGA stores during football season.

IRVINE, Calif. -- Not all the dunking during the March College Basketball National Championship Tournament will take place on the hardwood. Instead, much of the dunking taking place this month will be done by fans digging into guacamole as well as other dips, spread,s and dishes, according to the California Avocado Commission (CAC) here.

NEW YORK -- Hass Avocados from Mexico has produced an innovative new television and radio tour featuring celebrity chef Wayne Harley Brachman giving fast and easy party snack tips for Super Bowl Sunday, and beyond, to NASCAR driver Dave Blaney.

NEW YORK -- Hass Avocados from Mexico has produced an innovative new television and radio tour featuring celebrity chef Wayne Harley Brachman giving fast and easy party snack tips for Super Bowl Sunday, and beyond, to NASCAR driver Dave Blaney.

WASHINGTON -- Supermarkets may score a touchdown in Super Bowl-related sales this year. Consumers plan on spending an average of $56.04 on Super Bowl-related merchandise this year, up from last year's $36.78, according to the Retail Advertising and Marketing Association's (RAMA) 2007 Super Bowl Consumer Intentions and Actions Survey. Total spending for the Feb. 4 Super Bowl is expected to reach $8.7 billion.

WASHINGTON -- Supermarkets may score a touchdown in Super Bowl-related sales this year. Consumers plan on spending an average of $56.04 on Super Bowl-related merchandise this year, up from last year's $36.78, according to the Retail Advertising and Marketing Association's (RAMA) 2007 Super Bowl Consumer Intentions and Actions Survey. Total spending for the Feb. 4 Super Bowl is expected to reach $8.7 billion.