Super Bowl & Football

Planning for the Super Bowl well in advance can ensure tremendous midwinter sales spikes.

Retailers and suppliers are tossing around a variety of strategies to keep the grill hotter longer.

Retailers and suppliers are tossing around a variety of strategies to keep the grill hotter longer.

CHICAGO -- For the 15th year, the Taste of the NFL did its part to raise much-needed funds for hunger-relief efforts on behalf of Second Harvest, based here, as part of Super Bowl XL festivities.

STILLWATER, Minn. -- Cub Foods East and Mass Connections, a leader in retail marketing services, scored their own Super Bowl victory over the weekend with a "Football Madness" in-store sampling program and event coordination.

PITTSBURGH -- Forget about its importance as a sporting event; the Super Bowl is one of the nation's biggest food events of the year, and supermarket operators this season are making sure they score every extra point they can.

IRVINE, Calif. -- Just in time for the Super Bowl -- one of the most popular occasions of the year for California avocados -- the California Avocado Commission (CAC) here and the San Diego Charger Girls from "Avocado Country" are teaming up to share what they describe as the ultimate Super Bowl guacamole recipe.

SACRAMENTO, Calif. -- A "California Grown" cornucopia prize package and Texas agricultural products are on the line in a friendly bet between California Gov. Arnold Schwarzenegger and Texas Gov. Rick Perry, over the outcome of tonight's highly anticipated Rose Bowl that pits top-ranked USC against No. 2 Texas in Pasadena, Calif.