Shopper Intelligence

9 out of 10 make off-list purchases for sales, coupons or indulgence

Offer comprehensive historical perspective on consumer purchases

State law change affects grocery chains, others

Two in three research online, buy at a brick-and-mortar store

All age groups show an increase in e-shopping: study

Move positions analytics giant as leader in total store reporting

Establishing its award-winning platform with a clear understanding of category dynamics and recognition of companion opportunities, Hershey vividly demonstrated its leadership through the results generated by a large Southeast retailer, which increased total candy buyer conversion by 5.5 points.

Ideal platforms become ‘vantage point to success’