Shopper Intelligence

In recognition of the fact that the consumer packaged goods (CPG) arena now features fierce competition, rapidly changing media, and increasingly fragmented brand loyalty.

According to the third phase of Henkel’s “Shoppers’ Perspective” study, which compared shoppers’ behavioral trends in 2008 and 2009 using SymphonyIRI data, the consumer demographic dubbed “Shoptimizers” has grown, now accounting for 31 percent of revenue vs. 30 percent in 2008.

SymphonyIRI Group, Inc. (formerly IRI), and Food Marketing Institute (FMI) have issued research showing that, contrary to conventional wisdom, the attitudes and behaviors of families with one or more overweight or obese children differ little from those whose children are all a healthy weight.

Grocery shoppers across the United States add spice their shopping lists when preparing for Cinco de Mayo celebrations, according to recent shopper data from Colchester, Vt.-based MyWebGrocer (MWG), which noted that sales of authentic Mexican cooking ingredients increase markedly in the days leading up to the May 5 observation of Mexican heritage.

A recent survey from Burst Media a Burlington, Mass.-based provider of advertising representation, services and technology to independent Web publishers, has found that Internet food and product ads have considerable bearing on the decision-making process for both online and in-person store shoppers.

A “new frugality,” born of The Great Recession and evidenced by two consecutive years of declining per capita consumption, is now becoming entrenched consumer behavior that is reshaping consumption patterns in ways that will persist even as the economy rebounds, according to a new survey of 2,000 U.S. consumers from Booz & Co.

The Homes and Gardens Best New Product Awards (BNPA) program has revealed its top winners for 2010, in tandem with research and insights from its companion second annual BrandSpark American Shopper Study.

Wielding buying power that will approach $1 trillion this year, the 40 million-strong African-American population is an important component of an economy increasingly dependent on the needs and preferences of multicultural shoppers, according to “The African American Market in the U.S., 8th Edition” by New York-based market research publisher Packaged Facts, a division of MarketResearch.com.