Shopper Intelligence

What is a brand? Is it a bottle of shampoo? A bar of soap? Of course, but the word “brand” is applicable to much more than your standard consumer packaged goods definition. Anything has the potential to be a brand: musicians, celebrities, athletes, reporters, and even everyday, ordinary people have the power and potential to become a brand. Granted it’s not easy to be a brand, but you’ll know when you cross that line when there’s public recognition for specific, often unique, and expected characteristics.

Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down.

The recession and related consumer financial concerns are driving dramatic change in shopping and eating behavior, Retail Forward reports.

What are health-conscious consumers looking for in their home cleaning products?

Robert Seigel from “All Things Considered” interviewed market consultant Pam Danzinger recently about the “New Normal” -- how the country's economic situation is affecting the way we live and what our lifestyles will be like after the recession.

High retail sales are expected for items traditional to Easter holiday celebrations and Passover seders, the ritual dinners held on the first two nights of Passover, according to research from The Nielsen Company.

Information Resources, Inc. has launched its new Advantage portfolio of business applications --powered by IRI Liquid Data – to provide on-the-fly intelligence on consumer and shopper insights, brand, market, and category performance, and shopper loyalty across the enterprise.

Natural Marketing Institute (NMI), the leading market research and strategic consulting firm specializing in health, wellness and sustainability, and The Nielsen Company today announced an agreement that links NMI's Lifestyles Of Health And Sustainability (LOHAS) consumer segmentation model with Nielsen BASES' consumer panel.