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Shopper Intelligence

  • Wal-Mart Unmasks Shoppers' Changing Halloween Habits

    BENTONVILLE, Ark. -- Wal-Mart yesterday offered a peek into its shoppers' changing Halloween habits for 2007.
  • Convenience Formats Popular with African-American Shoppers: Study

    NEW YORK -- New data from the Nielsen Co. here found that while there are few differences between African-American and non-African-American households when it comes to shopping at grocers, mass merchandisers, and warehouse club stores, a much higher proportion of African-American consumers do shop at convenience-oriented formats such as drug, dollar, and convenience/gas stores.
  • Brand Loyalty Drops as Hispanics Acculturate: Study

    SCHAUMBURG, Ill. - As Hispanics become more acculturated, there is less evidence of brand loyalty, according to new research from The Nielsen Co.
  • Giant Eagle Ends Double Coupons in Cleveland/Akron

    PITTSBURGH -- In response to evolving consumer trends and an ongoing to effort to adjust the promotional mix in its retail locations, Giant Eagle, Inc., based here, yesterday discontinued the redemption of manufacturer double coupons in the Cleveland and Akron, Ohio markets.
  • IRI and Wal-Mart in Consumer Panel Deal

    BENTONVILLE, Ark. and CHICAGO -- Consumer intelligence provider Information Resources, Inc. (IRI) said yesterday it is working with Wal-Mart Stores, Inc. to create a "new generation of consumer panel services" based on the retailer's defined customer segments.
  • IRI and Wal-Mart in Consumer Panel Deal

    BENTONVILLE, Ark. and CHICAGO -- Consumer intelligence provider Information Resources, Inc. (IRI) said yesterday it is working with Wal-Mart Stores, Inc. to create a "new generation of consumer panel services" based on the retailer's defined customer segments.
  • Nielsen Launches Panel to Track Non-Bar-coded Items

    CHICAGO -- The Nielsen Company yesterday unveiled the Homescan Total ShopperView, a shopper panel specifically developed to capture non-bar-coded items such as meat, bakery, vegetables, coffee, film processing, and floral.
  • Familiarity, Convenience Matter Most to Male Grocery Shoppers: Retail Forward Webinar

    COLUMBUS, Ohio - The main reason men choose a grocery store is based on convenience, and they will often choose a store with a familiar layout over a store with a superior offering, according to a Webinar examining he shopping behavior of men held yesterday by Global management consulting and market research firm Retail Forward here.
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