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Shopper Intelligence

  • Nielsen Company Offers End-to-End Category Management Solution

    NEW YORK -- The Nielsen Company, the sole provider of consumer panel services to Wal-Mart, is putting its consumer data expertise to work in a new category management solution intended for Wal-Mart suppliers.

  • Nielsen Homescan & Spectra Launches New Shopper Insights Suite

    SCHAUMBURG, Ill. -- Nielsen Homescan & Spectra this week rolled out a beefed-up Consumer & Shopper Insights Suite which, according to The Nielsen Company global business unit, offers the most comprehensive view of actual consumer purchasing behavior available in a syndicated deliverable.

  • The Affluent Like Club Stores, Alternative Formats: Nielsen Study

    SCHAUMBURG, Ill. -- Affluent consumers can afford to be more selective about shopping, but their habits reveal that the lure of a good deal can consistently influence their selectivity can still some interesting patterns, according to a study just released by the Nielsen Company here.

  • Shoppers Use Debit Cards Most for Groceries

    BASKING RIDGE, N.J. -- More people are reaching for their debit cards at the checkout counter when shopping for groceries, according to a recent study by global online market research firm Lightspeed Research.

  • GROCERY: Candy: Sweet success

    Cacao's health benefits may have snagged all the headlines, but nonchocolate candy has its own better-for-you story.

  • Wal-Mart Reaches New Agreement with ACNielsen

    BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. said yesterday it has signed a new agreement designating ACNielsen as its sole provider of consumer panel services. The new pact complements the Spectra segmentation and targeting applications that ACNielsen already provides to Wal-Mart, and which the company supports with an extensive group of consumer and shopper insight experts based at its headquarters.

  • Organic and Natural Strong Draw for Personal Care Shoppers: Study

    HARLEYSVILLE, Pa. -- Desire is strong for organic and natural ingredients, but consumers want even more, in the way of benefits and premium ingredients in the personal care category, according to a study based on research conducted by the Natural Marketing Institute (NMI) here.

  • Shopper Insights Key Building Blocks for Collaboration: Conference

    CHICAGO, IL -- A better understanding of the shopper is critical to the future business success of retailers and manufacturers, according to results of a study presented by Gunnard Johnson, v.p. and managing director, Shopper Insights, TNS and Bill Bishop, founder of Willard Bishop Consulting, at the 6th Annual Shopper Insights in Action Conference held here.
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