Ad Firm's Report Asks, Is Wal-Mart Too Cheap on Food to Grow?
BENTONVILLE, Ark. - "Always low Prices" might not be the best policy all the time. A confidential positioning report delivered to Wal-Mart Stores by an outside agency concluded that the mega-discounter's fundamental low-price strategy was hurting it in categories, including groceries, where low prices are not the only factor consumer care about.