Surge in Openings Bolsters Wal-Mart's Segmentation Scheme
BENTONVILLE, Ark. - Wal-Mart Stores, Inc. said yesterday it¿s opening a record number of stores across the country this month, in markets that range from large cities to small towns. The retailer also reaffirmed its commitment to neighborhood marketing via segmentation, which tailors individual store merchandising plans for one of six specific demographic groups -- African-Americans, the affluent, empty-nesters, Hispanics, suburbanites, or rural residents.