-
Wal-Mart Chief Details New Segmentation Scheme
NEW YORK - Wal-Mart Stores, Inc., the world's largest retailer, is working on an ambitious new strategy to make its U.S. stores more relevant by setting aside its cookie-cutter past, and instead positioning stores for specific demographic groups, said Eduardo Castro-Wright, president and c.e.o. of yesterday during a presentation at the Goldman Sachs Global Retailing Conference here. -
Wal-Mart Chief Details New Segmentation Scheme
NEW YORK - Wal-Mart Stores, Inc., the world's largest retailer, is working on an ambitious new strategy to make its U.S. stores more relevant by setting aside its cookie-cutter past, and instead positioning stores for specific demographic groups, said Eduardo Castro-Wright, president and c.e.o. of yesterday during a presentation at the Goldman Sachs Global Retailing Conference here.