Walmart

ST. LOUIS -- Consumers who are rewards program members are more likely to have spent a greater amount of money at retail during the past six months according to a study by loyalty marketing consulting firm Maritz Loyalty Marketing.

BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. said yesterday it has signed a new agreement designating ACNielsen as its sole provider of consumer panel services. The new pact complements the Spectra segmentation and targeting applications that ACNielsen already provides to Wal-Mart, and which the company supports with an extensive group of consumer and shopper insight experts based at its headquarters.