EDITOR’S NOTE: Spring Fever
Spring arrives this month, and with it a bountiful new crop of center store opportunities. Among the occasion-based initiatives on tap are Hershey’s Easter product lineup, which includes some exciting new items; McCormick’s virtual workshop offering inventive ways for consumers to enliven their holiday celebrations; and Kraft’s big new partnership with NCAA and CBS Sports, which will begin rolling out a range of marketing initiatives during March Madness.