What Makes Consumers Try New Products?
A New Brand Trial survey conducted by Market Force Information, Inc. among its network of 300,000 independent mystery shoppers and merchandisers found that Starbucks coffee was the No. 1 brand tried by consumers in the coffee/tea category in January, earning twice as many mentions as the No. 2 item, Dunkin’ Donuts coffee, or third-ranked Celestial Seasonings tea.