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PRODUCT INNOVATION/PROMOTIONS: Martha Stewart Leverages Ubiquity for New Food Line, Multimedia Chocolate Campaign
Martha Stewart will be all over the grocery store this holiday season. The seemingly ever-present lifestyle doyenne’s company, Martha Stewart Living Omnimedia, Inc., (MSLO), has joined forces with The Hain Celestial Group, Inc. and its affiliate Hain Pure Protein Corp. on the national rollout of a Martha Stewart-branded food line at retail, including poultry from Plainville Farms, baking mixes from Arrowhead Mills and dried pastas from DeBoles, all employing natural ingredients.