EDITOR’S NOTE: Scoring in Center Store
With fall comes football, and more center store categories than ever -- even some of Procter & Gamble’s nonfood divisions -- are cashing in on the excitement generated by the upcoming Super Bowl with high-powered promotions offering money-saving coupons, recipes, health tips, trips to see the Big Game and even, in the case of Frito-Lay brand Doritos’ consumer-created ad contest, which gives winning entries exposure during the telecast of the event, fame and fortune. Meanwhile, retailers like Roundy’s are coming up with such innovative football-themed initiatives as a cereal to mark the Green Bay Packers’ 90th anniversary.