How Visual Merchandising Can Help Boost Supermarket Spending
Visual merchandising (VM) is an indispensable retail discipline, consisting of a series of practical selling tools that are used to influence what and how much consumers buy. Successful retailers -- supermarkets in particular -- can employ effective and integrated VM practices as part of the retail experience and overall brand delivery, to successfully maximize sales and profits in-store -- essentially, it’s a silent selling service of sales-driving levers and tools.