Africans an Emerging Immigrant Market Segment
A comprehensive new study by multicultural research firm New American Dimensions in conjunction with the U.S. African Chamber of Commerce, Dr. Bruce Corrie, the Minneapolis Foundation and Aguilar Productions, has found that the growing number of African immigrants in the United States represent a unique cultural market that is largely untapped, and that these consumers, who wield an estimated $50 billion in purchasing power, maintain connections to their friends and families in their native countries as well as preserving native traditions in such areas as food, music and entertainment.