The introduction of the grocer's new program during cold and flu season coincidentally comes a week after a similar initiative by Stop & Shop/Giant-Landover.
Retailer posts loss as a result of $3.3 billion in charges related to its falling stock price, says lower prices, more aggressive promotions will grow sales.
The aim of the initiative is to grant shoppers easier access to needed medications during cold and flu season, as well as to enable them to make healthier food choices.
American consumers are spending savings from lower prices at the gas pump at the grocery store, ahead of putting money into savings and paying off credit cards.