Gerber Debuts New Organic Line, 'Shocking' Study Results
PARSIPPANY, N.J. -- Gerber Products Co. here introduced its new line of USDA certified organic foods for babies and toddlers at a sun-splashed press luncheon held yesterday in New York City¿s Union Square Park. The new line, which will be available at mass merchandisers and grocery stores this weekend, consists of whole grain cereals, juices, dinners, and pureed fruits and vegetables. The company also used the luncheon as the venue to release the results of its "Feeding Babies and Toddlers Study" (FITS), some findings of which global director of nutrition and regulatory affairs Dr. Kathleen Reidy termed "shocking" and "disturbing."