Safeway Unveils Prototype Lifestyle Store in Boulder, Colo.
PLEASANTON, Calif. -- In a bid to better compete with such operators as Whole Foods and Wild Oats, Safeway today marks the grand opening of its redesigned Lifestyle Store in Wild Oat's hometown of Boulder, Colo., rolling out a shopping concept that highlights thousands of organic and natural items, new expanded perishable departments, and such special features as a fresh sushi bar and an interactive culinary center where chefs will run cooking demonstrations and customers can buy cookbooks and kitchenware.