Trading Partners

In line with recent studies finding that fish sticks made with whole fish fillets are preferred more than 10 to one over fish sticks made with minced fish, Van de Kamp’s® and Mrs. Paul’s® Crunchy Fish Sticks offer products made from 100 percent whole white fish fillets.

Five retail supermarket chains are gearing up to help shoppers add fruits and vegetables to their back-to-school lists this fall, simultaneously supporting the cause-oriented “Produce For Kids” (PFK) annual campaign in the process.

CPG supplier Unilever has teamed up with Tomra Systems, a global provider of advanced recycling solutions, in a unique four-week promotion that will employ Shelton, Conn.-based Tomra’s consumer recycling machines as front-of-store advertising and couponing vehicles in supermarkets in the Los Angeles and New York metro areas.

Despite ongoing media coverage about the unhealthy aspects of energy drinks, newer energy drinks aren’t any healthier than the older ones, according to Mintel Global New Products Database (GNPD), which reveals the latest energy drink launches aren’t getting any healthier.

C&S Wholesale Grocers, of Keene, N.H., plans to deploy a new logistics management solution for better cold chain visibility and control of its products.

Beauty sales are looking much less attractive this year as U.S. consumers continue to put their beauty regimes aside to focus on priority purchases. According to NPD research released Tuesday, the prestige beauty industry’s year-over-year dollar loss of 7 percent during the first half of 2009 marked the 11th month of consecutive market decline.

Campbell Soup Co. is rolling out what it calls the most comprehensive set of enhancements in its Chunky soup line’s 40-year history. The Camden, N.J.-based manufacturer is now offering 23 Chunky soups with both a full serving of vegetables and 100 percent lean meat, while reminding consumers that most of the more than 40 items in the product line provide a good source of protein.

Retailers, consumers and vendors will learn to use the many converging preference, responsiveness and modernizing solution pathways and advantages that technology offers.