Guiding Stars Teams With Strategy and Communications Agency
The Guiding Stars Licensing Company (GSLC) has joined forces with the Brand Marketing group at Cone, Inc., which will provide media relations and ongoing strategic marketing communications support for the Scarborough, Maine-based licensing arm of the pioneering “Guiding Stars” nutrition navigation system that initially rolled out at Hannaford Supermarkets in 2006 before spreading to sister Delhaize banners and beyond.