Kraft Feeds the Grocery Industry with Products and Ideas
Kraft Foods executives discuss new and expanding grocery industry initiatives designed to grow a grocer's business while deepening the manufacturer's commitment to sustainability, energy cost reductions, distribution imperatives, new product development, the price-value equation, and retail partnerships.
Kraft Foods' Denny Belcastro, vice president of customer development and industry affairs, and Diane Harper, vice president of shopper insights discuss the changing retail landscape.