Account-Specific

OAKLAND, Calif. -- Responding to retail customer demand, Niman Ranch said it has switched to a graded beef program. As of Feb. 15, all Niman Ranch beef has been graded either Choice or Prime.

CENTENNIAL, Colo. - The National Cattlemen's Beef Association here has selected HEILBrice to create a national, Hispanic-focused retail outreach on behalf of The Beef Checkoff that will aim to build awareness and sales of beef among Hispanics, while also creating a value-added program for retailers.

BUFFALO, N.Y. -- Lou Lesemann has been promoted to v.p./category growth leader for Rich Products Corp.'s foodservice barbeque category.

READING, Pa. - For the first time in two decades, Steak-umm here will air a national television campaign to build awareness for the stalwart frozen sandwich steak brand.

BENTONVILLE, Ark. -- Wal-Mart's Sam's Club division said it hopes to broaden its business with a new emphasis on mothers, an executive told analysts at a Citigroup Inc. retail conference in Orlando, Fla. this week.

DENVER - Shoppers are more likely to buy a given beef item when the nutritional benefits of the product are available on-pack at the meat case, according to the results of an on-pack nutrition labeling test conducted in by the Beef Checkoff Program and Marsh Supermarkets

REEDLEY, Calif. - Colleen DuHart has been named v.p./marketing for the California Tree Fruit Agreement (CTFA) here, the state marketing order that represents more than 2,000 California peach, plum and nectarine growers. In her new post, DuHart, a native of Canada, will work in closely with CTFA's senior management while leading its marketing team in the development and execution of innovative marketing programs.

REEDLEY, Calif. - Colleen DuHart has been named v.p./marketing for the California Tree Fruit Agreement (CTFA) here, the state marketing order that represents more than 2,000 California peach, plum and nectarine growers. In her new post, DuHart, a native of Canada, will work in closely with CTFA's senior management while leading its marketing team in the development and execution of innovative marketing programs.