Account-Specific

ST. LOUIS and COLTON, Calif. -- Schnucks and Stater Bros. joined with Cerritos, Calif.-based sampling promotions expert Mass Connections for seasonal promotions with unique twists. Illinois Schnucks stores welcomed the holidays at via in-store tasting events in the Bloomington, Champaign, Springfield, Urbana, and Peoria areas, while Stater Bros. has begun gearing up for the Rose Parade with a unique promotion.

SEATTLE, Wash. -The Alaska Seafood Marketing Institute (ASMI) here continues to help retailers capitalize on the growing demand for wild Alaska seafood through clever and informative advertising campaigns. The latest advertisement is for canned and pouched Alaska salmon, running in the January and February issues of the Alaska Airlines in-flight magazin

MILWAUKEE -- Roundy's Supermarkets, Inc. here put its private label program to the test with mall goers, and said it was pleased with the results.

CHARLOTTE, N.C. -- Capping a successful sponsorship for Hass Avocados, the Mexican Hass Avocados Importers Association's (MHAIA) #32 HASSCAR took first place honors at the Dollar General 300 race here, in its final race of the season.

CHARLOTTE, N.C. -- Capping a successful sponsorship for Hass Avocados, the Mexican Hass Avocados Importers Association's (MHAIA) #32 HASSCAR took first place honors at the Dollar General 300 race here, in its final race of the season.

WATSONVILLE, CA - Karen Dutra has joined the California Strawberry Commission (CSC) here as category development manager. In her new post, Dutra will assist in the development and execution of programs to increase category sales for California strawberries with key retail and foodservice accounts in North America.

WATSONVILLE, CA - Karen Dutra has joined the California Strawberry Commission (CSC) here as category development manager. In her new post, Dutra will assist in the development and execution of programs to increase category sales for California strawberries with key retail and foodservice accounts in North America.

BENTVONVILLE, Ark. -- Now that its head of marketing communications is leaving the company, Wal-Mart Stores, Inc. is reportedly reopening a search for an advertising agency of record.