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  • Pork Producers Reap Benefit of 'Don't Be Blah' Campaign

    DES MOINES, Iowa -- The National Pork Board (NPB) here said the first nine months of pork's rebranding effort was a success and has yielded a positive return on investment.

  • Nominations Sought for 2006 Global Electronic Marketing Awards

    MORRISTOWN, N.J. -- Nominations are now being accepted for the 2006 Global Electronic Marketing (GEM) Awards, which will be presented at the 15th annual GEMCON conference October 9-11 in Park City, Utah.

  • Marketing Promotions Increase Sales of Florida Produce by $394 Million

    ALLAHASSEE, Fla. -- Three produce marketing campaigns conducted by the Florida Department of Agriculture and Consumer Services here helped increase retail sales of Florida-grown agricultural products by $394.4 million over last year.

  • Wal-Mart Reaches New Agreement with ACNielsen

    BENTONVILLE, Ark. -- Wal-Mart Stores, Inc. said yesterday it has signed a new agreement designating ACNielsen as its sole provider of consumer panel services. The new pact complements the Spectra segmentation and targeting applications that ACNielsen already provides to Wal-Mart, and which the company supports with an extensive group of consumer and shopper insight experts based at its headquarters.

  • Pork Board Helps Banish Blahs with Kitchen Makeover

    Des Moines, Iowa -- To roll out its Don't Be Blah campaign for 2006, the National Pork Board (NPB) based here targeted retailers in key markets with a Kitchen Makeover program. Consumers in three markets -- Philadelphia, Atlanta and Chicago -- were offered the opportunity to sign up in-store for a complete kitchen makeover.

  • NASCAR and Hass Avocado Start Their Engines with Promo

    LOUDON, N.H. -- The Mexican Hass Avocado Importer's Association's (MHAIA) HASSCAR promotion made its debut at the Busch Series NASCAR race here in mid-July.

  • Retailers Sweet on Sunrise's Spring Strawberry Promos

    PLACENTIA, Calif. -- A strong line up of spring promotions from Sunrise Growers here helped lift strawberry category sales up to 35 percent among participating retailers this spring. The promotions, featuring tie-ins to center-store items, helped drive sales for participating retailers during a season when strawberry industry volume as a whole was experiencing sales declines.

  • Retailers Sweet on Sunrise's Spring Strawberry Promos

    PLACENTIA, Calif. -- A strong line up of spring promotions from Sunrise Growers here helped lift strawberry category sales up to 35 percent among participating retailers this spring. The promotions, featuring tie-ins to center-store items, helped drive sales for participating retailers during a season when strawberry industry volume as a whole was experiencing sales declines.
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