Account-Specific

LUFKIN, Texas -- Brookshire Brothers staged its first-ever cooking show yesterday at the civic center in its headquarters town here, drawing in hundreds of would-be gourmands, and building recognition of its new Fresh Harvest banner. The company plans to hold the event annually, and eventually take it on the road to some of its 70 stores, Bruce Bryant, the chain's advertising director, told Progressive Grocer.

SCHAUMBURG, Ill.--ACNielsen U.S. yesterday rolled out Promotion Tracker, which offers the CPG industry the first-ever census-based reporting on the status of in-store displays.

WHITE PLAINS, N.Y. -- Call it a road trip for hunger relief. In a partnership with America's Second Harvest, Dannon is making stops at Ralphs, Meijer, Acme, and other supermarkets in its Drive to End Hunger cross-country tour.

PLACENTIA, Calif. -- Sunrise Growers and Jewel Food Stores awarded the Sparrow family of Manteno, Ill., a strawberry-red 2005 Volkswagen Beetle for a photomontage and essay entry in the national "Give Strawberries a Spin" in-store contest.

KANSAS CITY, Mo. -- Hostess, a brand of Interstate Bakeries Corp. here, has introduced Las Delicias de Hostess, a new line of Hispanic snack cakes, in grocery stores, supermarkets, and convenience stores this month in San Diego, Dallas, and Phoenix.

ST. LOUIS -- Budweiser and Bud Light, the "official beer sponsor" of 28 National Football League teams, will introduce team-specific packaging in team markets nationwide, allowing football fans to celebrate the 2005 season while showing support for their favorite team.

CHICAGO -- On-pack recipe labels help educate consumers and drive sales increases at the meat case, according to results of a study released by the National Pork Board, the Yerecic Label, the Cattlemen's Beef Board, and the National Cattlemen's Beef Association.

SAN ANTONIO, Texas --As fall approaches, ushering in a major selling season for supermarkets, The Gambrinus Company here is kicking off "Touchdown Tiki 2005" to support Corona Extra and Corona Light, which it claims are the number one and number three import beers respectively. The promotion will run Aug. 15 -- Oct. 31.