Circular Features

The Grocery Shopping Network (GSN) has launched UCook, an iPhone app developed to provide shoppers with the digital weekly specials circular from their favorite grocers, a rich interactive recipe database with nutritional information, and a shopping engine.

In-store marketing is more effective than traditional ads, according to the recently released “The Elements Report.” Nearly a third (32 percent) of the 999 shoppers polled online in March said that in-store marketing is “very effective,” while only 27 percent said the same about ads outside of the store.

For those in search of tasty meatless Super Bowl fare, Turners Falls, Mass.-based Lightlife Foods recommends the three new additions to its refrigerated Smart product line: Smart Wings Buffalo, Smart Wings Honey BBQ, and Smart Sausages Smoked Style.

To help retailers play up the fall selling season with colorful, healthy, flavorful fare, specialty produce distributors Frieda’s, Inc. is now shipping a diverse selection of gourmet autumn produce to offer shoppers value and delicious versatility.

Winn-Dixie Stores, Inc., and NetSpend, a provider of prepaid reloadable debit cards, are offering New Orleans Saints-branded prepaid Visa debit cards to the grocer’s customers in the Greater New Orleans area.

Just in time for the holidays, Supervalu’s Pittsburgh area owned and independently operated Shop ’n Save stores are once again offering a double Pump Perks promotion which enables customers to ear twice as many fuel incentive points with the purchase of gift cards.

Grocery stores usually turn to circulars and in-store advertising to promote weekly shopping deals, but D’Agostino -- a family-owned, New York grocery chain -- is taking it one step further with a campaign called “Managers Gone Wild!”

Fresherized Foods, the Fort Worth, Texas-based maker of Wholly Guacamole, has extended the consumer salsa experience with all-natural, preservative-free Wholly Salsa Snack Packs.