Early results of studies conducted by comScore, Inc., in partnership with Cincinnati-based dunnhumbyUSA, on the effectiveness of online advertising in building retail sales of consumer packaged goods brands show that the Internet can be as effective an advertising medium as TV advertising.
Chiquita’s Fresh Express brand is embarking on a multifaceted campaign that will put the company’s innovative lineup of full-flavored salads squarely in the national spotlight. Full-page print ads in leading lifestyle publications will be a key element of the campaign, featuring the tagline “A Salad Experience So Uniquely Fresh, Other Salads Wilt in its Presence” to underscore its position as a market leader in fresh taste and produce innovations.
With consumers looking for a variety of ways to save money in this economic climate, many are signing up for or regularly using reward programs such as those at gas stations, revealed the “2009 Consumer Loyalty Study” from Greenwood Village, Colo.-based First Data.
The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. According to New York-based Scarborough Research, 8.6 million (or 8 percent) of U.S. households currently acquire coupons via text messages and/or e-mail.
While the new school year may be just around the corner, the majority of consumers have yet to finish stocking up on needed school supplies, according to the National Retail Federation.
Home and style expert and Food Network personality Sandra Lee will meet the finalists and present awards at the Save Mart Kid’s Cook-Off, scheduled for Saturday, September 26 at Six Flags Discovery Kingdom in Vallejo, Calif.
Pomegranate, a unique gourmet kosher supermarket in Brooklyn, N.Y., is celebrating its first birthday this month with special events, promotions, gifts, tastings and a grand-prize giveaway.
A new study published by The NPD Group finds that parents are in no rush to buy school supplies for their children, nor do they expect to increase spending on the category.
