Circular Features

Dorothy Allan, SVP-retail strategy for Dallas-based TracyLocke, has worked on direct, online and retail marketing and is now focusing on helping packaged goods companies get the most ROI for their shopper marketing efforts. So, she’s seen the rise of shopper marketing first-hand, but has also witnessed a big change in the market over the last year or so because of the economy.

Roundy’s Supermarkets, Inc. is kicking off a new “Breakfast Blitz” limited-edition breakfast cereal this week to celebrate the esteemed Green Bay Packers 90th anniversary.

The savory snacking portfolio of Pepperidge Farm® Baked Naturals has gotten bigger with the addition of the Cheese Crisps line.

The hot new neighborhood restaurant may be the kitchen, according to a new survey from Whole Foods Market.

In a co-promotion with DreamWorks Animation and the hit film “Monsters vs. Aliens™,” Tyson Foods has rolled out a major consumer online sweepstakes for the back-to-school time frame. Through Oct. 2, supermarkets across the promotion will take part in the promotion, which features merchandising materials with the “Invasion of Flavor” theme.

CPG supplier Unilever has teamed up with Tomra Systems, a global provider of advanced recycling solutions, in a unique four-week promotion that will employ Shelton, Conn.-based Tomra’s consumer recycling machines as front-of-store advertising and couponing vehicles in supermarkets in the Los Angeles and New York metro areas.

Arizona business leaders are getting behind Bashas’ by encouraging local consumers to shop its stores, which include the Bashas’, Food City, A.J.’s Fine Foods, and Sportsman’s Fine Wines & Spirits banners.

Spurred by consumer research and input from its retail partners, Ocean Mist Farms is unveiling a comprehensive re-design of its packaging for all 20 vegetable commodities the company grows and ships, the features of which will be revealed for the first time at upcoming PMA Fresh Summit.