Entertainment Tie-ins / Licensing

PHILADELPHIA - Pennsylvania's dairy promotion programs will get steamy at the Pennsylvania Farm Show on "3-A-Day of Dairy Day," Tuesday, Jan. 11, during the Culinary Connection in the Main Exhibition Hall of the Farm Show Complex in Harrisburg, Pa.

ARCADIA, Calif. - Through the end of the year, Vons and Pavilions supermarkets are offering shoppers the chance to be "community heroes" by purchasing all six collectible pins featuring characters from the Walt Disney/Pixar Animation Studios film "The Incredibles." The items are available only at Vons and Pavilions, with 100 percent of the proceeds of each $2 sale going to America's Second Harvest food banks in the communities the supermarkets serve.

MILWAUKEE - Sue Behrens, a produce category manager at Roundy's, based here, was the grand prize winner of the Idaho Potato Commission's "Gilligan's Island" trivia contest, which the commodity board hosted at its booth at the Produce Marketing Association's convention in Anaheim, Calif. in October.

CHANDLER, Ariz. - Bashas' Supermarkets has said it will serve as the title sponsor for the new NASCAR Busch Series race at Phoenix International Raceway (PIR) on April 22, 2005. The new sponsorship agreement will run through 2008.

MILWAUKEE - Miller Brewing Co. will host off-premise promotions starting in January for its Miller, Miller Lite, and Fosters brands.

GRAND RAPIDS, Mich. - Meijer plans to launch a range of new advertising spots in support of the upcoming holiday season. The new work includes a special campaign supporting store-wide low prices as well as spots focused on holiday sales events, holiday gift-giving, and enhanced electronics offerings.

YONKERS, N.Y. - To celebrate the one-year anniversary of the Broadway musical "Wicked," retailer Stew Leonard's will hold the first annual "Wicked" Day Block Party on Saturday, Oct. 30 from 10:00 a.m. to 1:00 p.m. outside the Gershwin Theatre at 222 West 51st Street, between Broadway and Eighth Ave. in New York City.

WILMINGTON, Del. - Charlie Brown, Snoopy, and the rest of the Peanuts gang are joining forces with the world's biggest retailer this Halloween season to encourage children to treat themselves to good health by eating a colorful variety of at least 5 servings of fruits and vegetables every day.