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Miller to Court More Hispanics With Univision Media Deal
MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project. -
Trump Fires Up Procter & Gamble's Newest Toothpaste
CINCINNATI - Donald Trump didn't fire the latest guest on his "The Apprentice" television show. On the contrary, he seems to have fired up Procter & Gamble's new Crest Refreshing Vanilla Mint toothpaste after the product made its debut on the reality show last week. Procter & Gamble Co., based here, said it logged 4.7 million hits to the product's Web site after the show.