Games/ Contests/ Sweepstakes

QUINCY, Mass. -- The Stop & Shop Supermarket Co. here, along with Oakland, Calif.-based Edy's Grand Ice Cream, will thank each Stop & Shop customer who donates $1 to pediatric cancer research and treatment organizations with a free scoop of ice cream at all of the Ahold-owned Northeast grocer's stores, which are in Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey.

Reedley, Calif. -- The California Tree Fruit Agreement's 90-Day Challenge kicks-off on today with sign-ups at http://www.eatcaliforniafruit.com. The challenge will encourage consumers to track their daily servings of fresh fruit, including California peaches, plums and nectarines, along with new features for 2006 including Monday e-mails featuring a health, beauty or nutrition tip; Thursday e-mails providing a healthy recipe featuring fresh California peaches, plums and nectarines; recipes and tips from two-time gold medalist Summer Sanders; and "The Pit Stop," a weekly opportunity to earn free iTunes downloads.

SALISBURY, N.C. -- Food Lion, the largest subsidiary of the Brussels-based Delhaize Group, is kicking off its annual Food Lion Speed Street festival today in uptown Charlotte, N.C. to commemorate the May races at nearby Lowe's Motor Speedway. The free-admission, three-day event transforms the streets of Charlotte into a showcase of motorsports, with entertainment on three stages, appearances by top Nextel Cup Drivers, dynamic exhibits for all ages, and an amazing assembly of NASCAR show cars and simulators.

MATTHEWS, N.C. -- Regional chain Harris Teeter here is in the race for customer loyalty with several innovative promotions.

WILMINGTON, Del. -- The Produce for Better Health Foundation (PBH) here said yesterday it was launching an in-store event, "Go Over the Hedge for Good Health" in more than 2,000 Wal-Mart Supercenters and Neighborhood Markets across the country May 21. The promotion ties into the opening of the DreamWorks movie "Over the Hedge," by encouraging families with children to eat a colorful variety of fruits and vegetables daily for good health.

IRVINE, Calif. -- The California Avocado Commission here unveiled an exciting new web-based consumer promotion, "Celebrate Cinco and Win." Designed to increase demand of fresh California avocados during the key Cinco de Mayo sales period, the innovative promotion is highlighted by a compelling Cinco de Mayo Sweepstakes site showcased at the California Avocado Commission (CAC) website, avocado.org.

SCARBOROUGH, Maine -- Hannaford Bros. Co. here has entered into a partnership with FoodPlay Productions to promote healthy eating and exercise habits to 40,000 children in 100 elementary schools throughout Hannaford's five-state marketing area.

QUINCY, Mass. -- The Stop & Shop Supermarket Co. here said yesterday that it has rolled out its "Triple Winner Game," a program with the goal of raising $5 million for the Jimmy Fund and Memorial Sloan-Kettering Cancer Center to fight childhood cancer.