Mobile Marketing

Coupons Top Location-Based Marketing Tool
Coupons are the most appealing location-based marketing for mobile consumers, according to a recent report by San Francisco-based location-based mobile media company JiWire (www.JiWire.com).
SMS Marketing Still Very Much Alive
No doubt you have been inundated these past few months with news about this App or that, but SMS text message marketing is not dead, and in fact, remains the only type of mobile marketing that is platform independent – users can receive them regardless of whether they use an iPhone, Droid, Blackberry, or even a simple “dumb” cell phone with no Internet connection.

New Whole Foods Apple App Encourages Positive Lifestyle Changes

Natural and organic foods retailer Whole Foods Market launched a new application for the iPhone and iPad to promote wellness and encourage healthier lifestyles.
Customer Reactivation Will Be on the Rise This Holiday Season: Experian

Retailers should expect two key themes for the holiday season: timing and targeting.
Snickers Encourages Football Fans to ‘Go Nuts’

Mars Chocolate North America’s Snickers brand will provide 17 exclusive trips to the Super Bowl through its Go Nuts At The Super Bowl with Snickers Instant Win Game.
Clothing Retailers, Elementary Students to Benefit Most From Back-to-School Shopping: Survey

Shoppers are allocating their budgets differently this year, with a shift to gadget purchases for elementary students, increases in clothing purchases for all age groups and reduced back-to-school budgets for high school students.
Foodservice Growth Trends: 2 Key Demographics for F-S Franchisors, Others

Foodservice franchisors and other foodservice operators -- supermarkets included -- looking to drive growth should focus on two key demographics: young adults ages 18 to 34 and health-conscious customers, according to a new report from Packaged Facts.
Sears, Kmart Campus 2010 Program Helps College-bound Shop

Sears and Kmart have launched the “Campus 2010” digital program, a multichannel shopping experience to help college-bound students more easily purchase everything they need, from groceries to dorm décor.
La Costena Out to Prove ‘The Spice is Right’

As part of its mission to teach time-pressed families how to add zest to their daily meals, La Costena has embarked on The Spice is Right Tour, which the San Antonio-based company bills as “an entertaining, educational and recipe-tasting experience.”
Fresh Produce Trends: A Bunch of Banana News

Two of the world’s largest banana suppliers — Coral Gables, Fla.-based Del Monte Fresh Produce Co. and Westlake Village, Calif.-based Dole Fresh Fruit Co. — are in the midst of major campaigns to boost bigger sales of what is often considered the most purchased fresh fruit by U.S. consumers.

Coupons Top Location-Based Marketing Tool

SMS Marketing Still Very Much Alive

New Whole Foods Apple App Encourages Positive Lifestyle Changes

Customer Reactivation Will Be on the Rise This Holiday Season: Experian

Snickers Encourages Football Fans to ‘Go Nuts’

Clothing Retailers, Elementary Students to Benefit Most From Back-to-School Shopping: Survey

Foodservice Growth Trends: 2 Key Demographics for F-S Franchisors, Others

Sears, Kmart Campus 2010 Program Helps College-bound Shop

La Costena Out to Prove ‘The Spice is Right’

Fresh Produce Trends: A Bunch of Banana News