Mobile Marketing

Two iPhone apps were developed to help consumers be a little greener this past Earth Day. The Coupon Sherpa iPhone application (www.couponsherpa.com), from the Fort Collins, Colo.-based company of the same name, allows shoppers to access in-store coupons on their iPhone or iPod Touch.

As popular as the iPhone is, it’s not the only means of receiving mobile coupons; many applications are device-independent and will run on any cell phone.

The Kroger Co. has expanded its digital grocery coupon program nationwide with Cellfire’s digital grocery coupons that are now available via mobile phone or computer, and redeemable at the retailer’s 2,400-plus stores across the country.

ShopRite has rolled out “ShopRite Family,” a loyalty rewards program that enables customers to earn points by purchasing items online or in-store. After a soft online launch on April 8, the program officially bowed April 19, when the grocer began promoting it.

Mexican beer brand Dos Equis yesterday launched Expedition Cinco, a mobile marketing tour featuring branded off-road vehicles and unique sampling teams. Inspired by the escapades of the brand’s “The Most Interesting Man in the World” campaign, for two weeks leading up to Cinco de Mayo, the tour will engage consumers in 14 local markets via sampling, promotions and on-premise activations.

The Coupon Sherpa iPhone application, from the Fort Collins, Colo.-based company of the same name, allows shoppers to access in-store coupons on their iPhone or iPod Touch.

For iPhone users, information on how to go organic for Earth Day is right at their fingertips, thanks to a new application developed through a collaboration by the Organic Trade Association (OTA), Earth Day Network and MusicMatters.

Coca-Cola, the No. 1 sparkling beverage brand among Hispanic Americans, is reaching out to that crucial demographic with “Destapa La Felicidad,” the Latino adaptation of “Open Happiness,” the global integrated marketing campaign it rolled out in January.