Mobile Marketing

Self-proclaimed wino Randy Watson stumbled upon a unique viral marketing method that leverages Twitter to spread buzz about wine at virtually no cost by encouraging consumers to Tweet specific messages posted on his blog, “The Wine Whore,” for a chance to win freebies.

7UP and Telemundo Communications Group, a producer of media content for Hispanics in the United States and around the world, have rolled out the 7UP “7 Dias de Sevenisima” contest. Nine consumers have the opportunity to win such prizes as a family vacation, and gift cards that can be used for home cleaning service and a clothing-shopping spree.

Food Lion last week introduced an advertising campaign spotlighting its unique price position and neighborhood convenience in key markets. The TV ads, which will run for five more weeks, reinforce the grocer’s longtime strategy of competitive pricing.

Glen’s Markets is launching a new loyalty rewards program that aims to help add value to customers’ shopping trips by putting money back into their pockets via points that can be earned and exchanged for free products or additional price reductions on select in-store items.

Eight O’Clock Coffee has launched the “Discover the Difference” contest online at www.discoverthedifference.com. Through June 28, 2009, people can enter the contest by expressing in a photo and essay how winning $10,000 would make a difference in their life. Eight finalists will be chosen, and America will vote from July 14 through Aug. 11 on who will receive the grand prize of $10,000.

Fans of the Mexican beverage Jarritos can now exchange their bottle caps for prizes including music downloads, CDs, gift cards, money transfers via MoneyGram, movie tickets, T-shirts, soccer balls, jewelry, MP3 players and HDTVs through Club Jarritos, a points-under-the-caps promotion for the Jarritos, Mineragua and Jarritos Kids brands. Anyone over 13 can participate.

With summer on the horizon, Oscar Mayer Lunchables Lunch Combinations has embarked on the cross-country Lunchables Lunch Your Tummy Right Tour, with the aim of inspiring children to be successful in a range of activities.

A souped-up, online version of the Campbell Soup Co.’s venerable “Labels for Education” (LFE) program, which bowed in Kroger stores, has earned the manufacturer and MARS Advertising a Gold REGGIE Award for shopper marketing from PMA, the Association for Integrated Marketing.