Mobile Marketing

To mark the Aug. 16 premiere of the third season of AMC’s award-winning television show, “Mad Men,” the network is launching three viral marketing and social media applications sponsored by Eight O’Clock Coffee: “Mad Men Yourself,” a new online avatar creator featuring artwork by New York-based illustrator and designer Dyna Moe; “Which MadMan Are You?,” a quiz game that identifies which character consumers most resemble; and “Mad Men eCards” featuring the show’s most popular characters.

The “2009 Mid-year Consumer Packaged Goods (CPG) Coupon Industry Facts” report from Valassis subsidiary NCH Marketing Services, Inc. has found that CPG coupon distribution has increased in the last five consecutive quarters. Consumers are responding favorably, with 19 percent increased redemption volume in the first half of 2009, vs. the year-ago period.

Weber-Stephen Products Co., a Palatine, Ill.-based manufacturer of charcoal and gas grills, grilling accessories, and other outdoor products, has introduced an application for the iPhone and iPod touch to help consumers with their summer grilling.

Mass Connections (MC) has introduced “Consumer Alert,” a communications program that sends real-time messages about retail promotions to consumers through advertising media such as mobile devices, in-store radio and television programming. The program alerts can effectively provide instant information on such events as product savings and last-minute price reductions.

The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

Mothers of young children are spending far more time with social media than they were just three years ago.

By now, most folks know celebrity chef Emeril Lagassee's signature expression, “Bam!” To celebrate the 10th anniversary of his line of products, B&G Foods has launched a digital marketing effort that asks consumers to submit their best Emeril impersonations.

Coupon usage on Coupons.com rose 212 percent for the first five months this year, compared with the same period in 2008, per a report released today (Monday) by the digital coupon network.