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Mobile Marketing

  • Mass Connections Introduces Line of Social Sampling ‘Apps’

    Shopper marketing company Mass Connections (MC) yesterday introduced its exclusive social sampling resources for retailers and consumer packaged goods companies looking to create brand awareness and build sales.

  • Guiltless Gourmet Runs ‘Sin City’ Promo

    Guiltless Gourmet -- a leader in the “baked, not fried” tortilla chip category for 20 years – is offering consumers the chance to win a “guiltless” trip to Sin City. Until Sept. 30, consumers will have a chance to win hundreds of prizes, including a grand-prize, all-expenses-paid trip to Las Vegas.

  • Editor’s Note: Grocery 2.0

    The Internet continues to change the way grocers do business, and its influence will only continue to grow as upcoming generations grow up on the Web – and spend an increasing amount of time using it, as you’ll see in our lead story about a recent Nielsen study.

  • Coupons by Cell

    Zave Networks (www.zavenetworks.com), a digital incentive and information management company, and Scanbuy, Inc. (www.scanbuy.com), a provider of mobile barcode solutions, created a partnership to enable consumers to find and redeem coupons using their mobile phones.

  • Jarlsberg, NY Texas Toast, Tabasco Team Up for Labor Day Promo

    Jarlsberg brand cheese, from Stamford, Conn.-based Norseland, Inc., and two equally popular consumer brands, New York Texas Toast and Tabasco brand Chipotle Pepper Sauce, have joined forces for a smokin’ hot Labor Day barbecue entertaining-themed promotion.

  • Follow us on Twitter

    We invite you to follow us on Twitter. Get links to recent news stories or follow us as we travel to several industry trade shows.


  • Scarborough: Text, E-Mail Coupons Growing in Popularity

    The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. According to New York-based Scarborough Research, 8.6 million (or 8 percent) of U.S. households currently acquire coupons via text messages and/or e-mail.

  • Yahoo! Finds More People Coupon Hunting Online

    According to Yahoo!, its new Yahoo! Deals Web site, which offers shoppers coupons, information about promotions, sales, and tips on saving money, the service aims to fill a surging demand for cost-saving ideas. Company research showed that searches for the term “printable coupons” are up 50 percent this year vs. the same time in 2008 and up 135 percent compared to 2007.
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