Mobile Marketing

Guiding Stars Licensing Co. (GSLC) has teamed up with an iPhone shopping assistant application, ReachEverywhere’s Shopper, to offer busy shoppers access to its “Guiding Stars” good-better-best rating system.

Green Hills, an independent grocer in Syracuse, N.Y. that ranks among the best when it comes to turning shopper data into powerful and relevant marketing programs, and Cannondale Associates, a marketing and sales management consulting firm, will show you how to optimize your marketing effectiveness during a one-hour webcast to be held Thursday, Oct. 22 at 2 p.m. EST.

Ocean Mist Farms has cooked up a fun, creative way to engage with trade customers at the upcoming Produce Marketing Association’s Fresh Summit in Anaheim, Calif.: a Twitter-based campaign that will provide a quick, efficient, real-time means of communicating about activities within its booth (#4138) from the show floor.

Ocean Mist Farms has cooked up a fun, creative way to engage with trade customers at the upcoming Produce Marketing Association’s Fresh Summit via a Twitter-based campaign that will provide a quick, efficient, real-time means of communicating about activities within its booth (#4138) from the show floor.

Little Debbie, the nation’s top-selling snack cake, has sent its marketing team to the streets in the latest campaign for new Chocolate Cupcakes.

Holiday shopping lists may not be very long this year. According to a forecast released by Deloitte late last week, retailers will need to prepare for a flat holiday sales this year as consumers continue to save and try to cut costs where they can.

We invite you to follow us on Twitter. Get links to recent news stories or follow us as we travel to several industry trade shows.

In an attempt to continue to extend its Hispanic marketing platform, “Que Rica Vida” (What a Good Life), General Mills is renewing and expanding its existing partnership with Univision Communications.