Mobile Marketing

SAN FRANCISCO, Calif. - One out of every five tweens (aged 8-12) uses mobile phones for text messaging, presenting a mobile-marketing opportunity for retailers they'll be shopping in over the next 10 years, according to a new study by Progressive Grocer parent The Nielsen Co.

GLENVIEW, Ill. -- Inspired by their love of grilled cheese sandwiches, more than 450 qualified entrants have submitted what is presumed to be "very cheesy" entries for "Have A Happy Sandwich" video contest sponsored by Kraft Singles on MySpace.com, said the cheese maker.

SPRINGDALE, Ark. - Laughter will play an important part in the creative strategy of a new interactive Web site launched by Tyson Foods, Inc. here to help promote the company's new 100 percent All Natural Fresh Chicken Raised Without Antibiotics.

IRVINE, Calif. -A fully-integrated marketing campaign promoting fresh California avocados and sponsored by the California Avocado Commission (CAC) based here generated nearly 400,000 hits on a dedicated Web site created exclusively for the campaign.

Rampant e-card phishing could drive consumers back to paper greeting cards.

ST. LOUIS -- It's no surprise that online social networking site MySpace attracts millions of users every day. But what may be surprising is that parents make up a significant percentage of that group. For that reason, and in an effort to capitalize on that audience, Anheuser-Busch based here has launched a new online resource there that offers authoritative advice on how to prevent underage drinking.

ST. LOUIS -- It's no surprise that online social networking site MySpace attracts millions of users every day. But what may be surprising is that parents make up a significant percentage of that group. For that reason, and in an effort to capitalize on that audience, Anheuser-Busch based here has launched a new online resource there that offers authoritative advice on how to prevent underage drinking.

IRVINE, Calif. -- The California Avocado Commission (CAC) here has launched a fully-integrated marketing campaign to reach shoppers in their cars, at work, at home, and at the point-of-purchase in grocery stores and restaurants, all to drive consumer purchase at retail.