Mobile Marketing

SAN ANTONIO -- PMG, Inc. here, a national full-service Hispanic marketing agency, has won the National Grocers Association Creative Choice Award in the General Merchandise and Health and Beauty category for its work on Unilever's 2006 "Recarga Tus Sentidos" (Load up Your Senses) Hispanic mobile marketing program for Carteret, N.J.-based Pathmark, featuring all Liquid Laundry Detergent and Snuggle Fabric Softener. The Creative Choice Award honors the best advertising and merchandising efforts in the grocery industry.

SAN ANTONIO -- PMG, Inc. here, a national full-service Hispanic marketing agency, has won the National Grocers Association Creative Choice Award in the General Merchandise and Health and Beauty category for its work on Unilever's 2006 "Recarga Tus Sentidos" (Load up Your Senses) Hispanic mobile marketing program for Carteret, N.J.-based Pathmark, featuring all Liquid Laundry Detergent and Snuggle Fabric Softener. The Creative Choice Award honors the best advertising and merchandising efforts in the grocery industry.

NEW YORK - No longer considered a narrow niche, the U.S. Gay and Lesbian market's buying power will exceed $835 billion by 2011, according to a new report from market research firm Packaged Facts, in collaboration with the premier gay and lesbian PR and marketing firm Witeck-Combs Communications Inc.

GRAND RAPIDS, Mich. - An innovative text messaging service to customers has earned Meijer Inc. here a top prize, for Best Use of Mobile Marketing, Relationship-Building, from the Mobile Marketing Association (MMA).

GRAND RAPIDS, Mich. - An innovative text messaging service to customers has earned Meijer Inc. here a top prize, for Best Use of Mobile Marketing, Relationship-Building, from the Mobile Marketing Association (MMA).

PARK CITY, Utah - Supermarkets operators Supervalu and Ridley's Family Markets, and mobile phone marketing solutions provider MobileLime, received awards for their electronic marketing solutions at the 15th annual Global Electronic Marketing Conference (GEMCON) produced by Morristown, N.J.-based Ogden Associates here last week.

BALTIMORE, Md. - Supermarket operators looking to trade in their direct marketing programs may want to rethink their strategies, especially if they serve Hispanics, according to a new study from marketing communications research firm Vertis Communications.

BALTIMORE, Md. - Supermarket operators looking to trade in their direct marketing programs may want to rethink their strategies, especially if they serve Hispanics, according to a new study from marketing communications research firm Vertis Communications.