Private Label

New York-based drug store chain Duane Reade is now offering a lot more green, organic and gluten-free items, with the idea of enabling its customers to live better.

Created by and distributed exclusively through Cedar Rapids, Iowa-based Eco Lips, the Dagoba Certified Organic Chocolate Lip Balm Collection features three top-selling flavors from the chocolate brand’s award-winning bar lineup.

For those who appreciate homemade pasta sauce but don’t have the time to make it, New York-based American Roland Food Corp. has bowed the artisanal, authentic Don Bruno product line, which features sweet whole peeled Italian tomatoes and other premium ingredients.

Based on customer feedback, Fresh & Easy Neighborhood Market has launched eatwell, a line of more nutritious products to help customers manage their diets without compromising on taste.

Consumers across the globe firmly believe store brands to be the same as, or better than, national brands at providing a range of benefits, according to a study from New York-based market research company Ipsos.

According to the “2010 NCH Coupon Facts Report” released by NCH Marketing Services, Inc., a Valassis company, current economic conditions are causing 94 percent of those surveyed to use consumer package goods (CPG) coupons at least once in the past year, and 77 percent regularly.

Despite reports that the recession is lifting, most consumers are still having a tough time coping with costs.

Kroger has added a signature beauty care line to its growing portfolio of house brands, targeting “family-focused women seeking effortless beauty.”