Retailer Campaigns

ROCHESTER, N.Y. - Wegmans Food Markets here is offering its customers a new computer screensaver that offers daily recipes for breakfast, lunch, and dinner. Consumers were alerted to the program via weekly e-mails that the chain sends out to its frequent shopper card customers.

LAUREL, Md. - The Retailer's Bakery Association -- commonly known as RBA -- has changed its name back to the Retail Bakers of America.

CINCINNATI - The Kroger Co. yesterday recalled two ice cream products from three divisions because the items may contain undeclared peanut material. Customers who are allergic or extremely sensitive to peanuts run the risk of severe or life-threatening allergic reaction if they eat these products.

HARRISBURG, Pa. - Winn-Dixie Stores, Inc. has won its third consecutive Golden Penguin Award, given by the National Frozen & Refrigerated Foods Association (NFRA) in recognition of the promotional efforts of the frozen food industry during March National Frozen Food Month, the organization has announced.

ATLANTA - Look for some new ad campaigns in different media at Coca-Cola Co. now that the world's largest soft drink company has named Chuck Fruit chief marketing officer, succeeding Daniel Palumbo, who has left the company to pursue other interests.

HOMEWOOD, Ill. - Carl Buddig & Co., based here, one of the country's leading suppliers of private label, thin-sliced meats, has been named Supervalu's 2004 "Supplier of the Year." The Minneapolis-based supermarket retailer presents the award annually for outstanding performance.

WASHINGTON - Food retailers and wholesalers across the United States are requesting that Congress replace what they call a costly and unworkable mandatory country-of-origin labeling law with a voluntary program proposed in bipartisan legislation introduced today by House Agriculture Committee Chairman Bob Goodlatte, R-Va., and Ranking Member Charles Stenholm, D-Texas.

CHICAGO - Kraft Foods, Inc. said yesterday it has reached a deal to use the South Beach diet's trademark to appeal to carb-conscious dieters, according to Reuters.