Retailer Campaigns

TROY, Mich., and BURBANK, Calif. - Kmart Holding Corp. and the WB Television Network today announced an exclusive integrated marketing campaign to launch five new Kmart back-to-school fall apparel collections and the WB's new season of shows. This marketing partnership is the first of its kind in which a major retail brand is working with a television network to jointly leverage their respective assets for cross-promotional purposes.

TROY, Mich. - Kmart Holding Corp. today posted its second consecutive quarterly profit. The Troy, Michigan-based discount retailer, which emerged from Chapter 11 bankruptcy protection last May, reported net income of $93 million for the fiscal first quarter ended April 28.

The sales trends in liquor merchandising -- exotic flavors, holiday gift packs, low-carb diets, and superpremium products -- are so promising it's almost scary.

SPRINGDALE, Ark. - Harps Food Stores, Inc., based here, has been named the national winner in the ESOP (Employee Stock Ownership Plan) Association's Annual Awards for Communications Excellence. Harps won in the category of Total Communications, 1001-5000 employees.

LONDON - British celebrity chef Jamie Oliver, better known as the Naked Chef, has agreed to be the face of supermarket chain Sainsbury's for another year.

MONTVALE, N.J. - The Great Atlantic & Pacific Tea Co. here must revamp its sweepstakes at its stores in Rockland, Westchester, and Putnam counties in New York, so that consumers who don't buy products can become eligible for prizes, New York attorney general Eliot Spitzer said this week.

PORTLAND, Ore. - Fred Meyer, a division of the Kroger Co., announced the rollout of its new Fred Meyer Rewards Card, to be introduced in Idaho and eastern Washington Fred Meyer stores this week.

BOISE, Idaho - Albertsons here today introduced Steakhouse Choice Beef, a new high-quality brand of USDA Choice Angus Beef, to its supermarkets across the country.