Social Media

WASHINGTON -- WakeUpWalMart.com, a group affiliated with organized labor that¿s leading a national fight to change some of Wal-Mart's policies, said yesterday that more than 66,215 Americans have joined the movement since it was launched on April 5.

PORTLAND, Ore. -- The Pear Bureau Northwest will sponsor local U.S. National Ski Team athlete Torin Koos during the 2005/2006 season. Koos, a native resident of Leavenworth, Wash., will compete at the 2006 winter Olympics in Torino, Italy. As part of the sponsorship, Koos will make appearances at schools and other events as a spokesperson for USA Pears.

MINNEAPOLIS -- Denny Werner of Arden Hills, Minn., was awarded the grand prize for his grocery-bag artwork in Cub Foods' "Create Your Community Contest" held at the Silver Lake Cub Foods store in St. Anthony, Minn., June 28.

NEW YORK -- According to a national study, consumers are increasingly trusting food retailers and manufacturers to provide them with information on nutrition, health, and cooking. Conducted this month by knowledge services company FIND/SVP, among 1,000 consumers, the study found that 78 percent of those polled would have confidence in nutritional advice from a food retailer.

ST. LOUIS -- Anheuser-Busch here hopes to strike a chord with parents concerned about underage-drinking prevention, through a new TV ad featuring hip-hop artist Nelly that debuts today.

LE MARS, Iowa -- To celebrate the 50th anniversary of an American icon -- the Bomb Pop -- Blue Bunny here is launching a summertime sweepstakes called "Red, White and Win."

NEW YORK -- VNU Business Media, one of the world's leading media and information companies, has launched Inside Branded Entertainment, (www.insidebrandedentertainment.com), a new Web site for marketers, advertisers, and brand stewards that focuses on the growing branded entertainment sector.

PLEASANTON, Calif. -- Safeway today launched an extensive brand repositioning campaign, the culmination of more than two years of extensive consumer research, that the chain hopes will convince consumers that its stores should be the sole source for all their shopping needs.